New Mexico Piñon Coffee

I was tasked with creating packaging for a new canned, shelf stable Nitro Cold Brew Coffee. The company wanted to stand out amongst others in the segment and target an active and outdoorsy demographic.

I created unique designs for the three flavors, utilizing bold typography and vivid colors tied to the company’s history. Additionally, each can has a subtle and unique topographic underlay taken from notable locations throughout New Mexico.

This project presented unique challenges due to stronger labeling regulations on ready-to-drink coffee in comparison to bagged coffee or single serve pods. Balancing the FDA required elements with the branding and text without losing the vibe was a fun and interesting exercise with beautiful results.